book

 

 

Businesses, start-up to multi-national, are facing accelerated worldwide tensions like never before. Conventional business ideas and practices are increasingly becoming ineffective. ‘UNCONVENTIONAL BUSINESS’ examines:

• Why a Business is NOT JUST about Profits? (11insights)

• Why the Customer is NOT #1? (11 insights)

• How come Taglines DO NOT work? (11 insights)

Within these insights you will discover why some of the challenges you experience in day-to-day business are a result of conventional business wisdoms that are conflicting and in some cases contradictory. These once cherished paradigms need to be revisited, reevaluated and revitalized in order for business and people to prosper in the years ahead.

Welcome to 33 insights that, by reverting back to basic business principles, rationalize 3 startling truths for corporate prosperity

 

“Harish Chauhan expertly describes how everything has to change in order that everything stays successful. Insight into the 21st Century".
Dr. Tobias M. Nickel
Head of Recruiting, BMW Group
“Unconventional Business is a wake-up call that shakes the epidemic of corporate complacency to the very core. Harish Chauhan’s Unifying Philosophy has inspired us to rally behind a higher cause and to take a systematic approach to building our brand equity. His guidance has resulted in a clarity of purpose. This book can make the difference between being good or great in a new copycat economy.”
Jonathan Stanley
President & CEO, AudioConexus Inc.

 
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